March 26, 2026 - March 26, 2026
Webinar Date: Thursday, March 26, 2026
Time: 2:00 PM ET
Location: Online
Who’s Afraid of 2026? No One After This Webinar!
Presented by Datafy
Economic headlines are loud. Election-year uncertainty is rising. International visitation remains uneven. And the 2026 World Cup looms large. But what is actually happening in U.S. travel demand — and how can destinations position themselves to win?
In this data-driven webinar, Datafy, Key Data, OmniTrak, and YouGov come together to separate perception from performance. Using macroeconomic indicators, traveler sentiment data, short-term rental performance, and hotel booking intelligence, we’ll unpack the real signals shaping 2026.
Attendees will learn:
- How the K-shaped economy is reshaping travel demand
- What international visitation may actually look like in 2026
- How booking windows and cancellation behavior are evolving
- What these shifts mean for DMO strategy, targeting, and timing
This is not a doom-and-gloom session. It’s a clarity session. The goal is grounded understanding and practical guidance.
Webinar Presenters:
Kenton Barello
Senior Vice President, Enterprise Sales – YouGov
Kenton Barello is focused on working with various companies and organizations in Travel & Tourism. Kenton holds an MBA from DePaul University in Marketing Planning and Strategy and a Bachelor of Journalism from the University of Missouri.
He has over ten years of experience working with organizations of all sizes to help them best leverage market research for growth and ROl. At YouGov, Kenton and his team leverage syndicated and custom data and analytics tools to help Travel & Tourism organizations understand and analyze customer opinion and behavior.
Anna Blount
Vice President, Research and Marketing – Datafy
With 15+ years in market research and industry leadership, Anna integrates diverse methodologies and data to drive strategic decision-making in travel and tourism. As VP of Industry Research at Datafy, she bridges data science, customer experience, and executive strategy to maximize client value.
She specializes in innovative research that enhances DMO planning and advocacy, ensuring Datafy stays ahead of market needs. Collaborating across marketing, product, and business development, she drives efficiency, product innovation, and strong industry relationships.Previously, Anna was VP of Research at Longwoods International, translating market research into actionable insights for DMOs on visitation trends, resident sentiment, ROI, and brand assessments. Before that, she led quantitative and qualitative research projects at MMGY Global and began her career in consumer insights at Publix Super Markets Inc.
Anna is serving her second term on the TTRA Board of Directors. She holds a Bachelor’s degree from the University of South Florida and Master’s degrees from University College London and the University of Westminster
Chris Kam
President & COO – Omnitrak Group
Chris’s expertise in marketing research and forecasting spans more than 30 years in both the public and private sectors. He heads Omnitrak’s Travel Marketing Insights and Development team, which includes statistics, analysis and reporting, data processing and consulting services.
Founded in Honolulu in 1981, Omnitrak has played a key role in the evolution of Hawaii’s visitor research, including the state’s traveler profile and resident sentiment studies, among the nation’s longest running travel research programs.
Under Chris’ leadership, Omnitrak has expanded its footprint in providing travel research services to a wide swath of destinations stretching across the U.S., from Visit California to Travel Nevada, to VISIT FLORIDA and points in-between.
Prior to joining Omnitrak, Chris served as the Hawai‘i Visitors and Convention Bureau’s Senior Director of Market Insights from 1996 to 2016. During his tenure, his research supported Hawaii’s marketing efforts through good times and challenges, including the Iraq War, 9/11 and the Great Recession.
Previously, Chris worked as Route Development Specialist for the State of Hawaii Department of Transportation Airports Division, working with airlines to grow air service to the state. He currently serves on the boards of the Hawaii chapters of the Pacific Asia Travel Association and the Travel and Tourism Research Association.
An avid runner, Chris’ passion for running—or “madness,” as he describes it—has led him to compete in dozens of marathons and half-marathons. He logs more than 1,300 miles a year, which he credits with clearing his mind and keeping him moving forward.
Amanda Moffett
Director – Destination Partnerships – Key Data
With over 20 years in travel and tourism, Amanda Moffett is a seasoned leader in destination partnerships and marketing, focused on leveraging data-driven insights to create impactful results for destinations and their stakeholders. As Director of Destination Partnerships at Key Data, Amanda collaborates with community leaders and stakeholders, using advanced analytics to shape strategies that enhance visitor experiences and strengthen community connections.
Previously, Amanda held key roles at Zartico and Travel Leaders Group, where she specialized in strategic alliances and cooperative marketing, driving growth for international tourism brands and local DMOs and partners across the tourism industry.
Alyssa Stroker
Business Development Manager – Key Data
Alyssa Stroker is a dedicated professional in the tourism industry, known for delivering valuable data solutions. As a Business Development Manager at Key Data, she empowers Destination Marketing Organizations and tourism organizations with reliable lodging insights and advanced analytics that fuel long-term growth.
Prior to her role at Key Data, Alyssa honed her data analytic skills at Longwoods International, a leading market research firm. Her background in analytics and market research enables her to provide tailored solutions that assist destinations in making informed decisions and enhancing their performance. Alyssa is committed to building strong partnerships and achieving positive outcomes in the tourism sector.
Event Details
Date: Thursday, March 26, 2026
Time: 2:00 PM ET
Location: Online