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Home » TTRA Reflections » 3 Reasons to Consider Tourism Analytics

3 Reasons to Consider Tourism Analytics

July 12, 2018 Leave a Comment

Tourism is a vital economic driver for many cities, and with the ability to collect GPS and credit card data, CVBs and DMOs can leverage data in many new ways. Utilizing data can allow destination marketers to better understand their visitors, market to the right geographic areas, and create visitor packages that lead to longer visitor stays. Tourism analytics is an important tool for any city’s marketing programs to be successful.

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